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Thursday, January 24, 2008 from 8:00 AM - 12:00 PM (ET)
Overview:
This program provides an executive-level survey of internet marketing, marketing through search engines and how Web 2.0 is transforming marketing. It will help executives and business owners to separate hype from real business opportunity, assess potential for their business and get perspective on what to do next.
You will be introduced to basic terminology and concepts behind search engine marketing, including paid and organic techniques for driving traffic to your website. You will also learn the concepts behind web analytics and converting website traffic to business outcomes.
The discussion includes an analysis of the impact of Web 2.0 tools like YouTube, MySpace, and social networking in strategic perspective. You will learn more about citizen marketing, consumer empowerment, media fragmentation, collaborative marketing, and virtual communities.
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